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Information Wants to Be Shared by Joshua Gans

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Preface

Many in the publishing industry have felt compelled to turn to the written word to describe how digital technologies are affecting their lives. To me, an economist, the range of views seem to go from, “It will all go back to the good old days as people realize what they are missing,” to panic or celebration at the destruction of old institutions. All seem misplaced. This profound transformation is not something for either complacency or intense emotional reactions. The question to me is, have digital technologies really changed anything about supply and demand for writing? It’s become easier to produce (write) and easier to consume (read)—a combination that usually adds up to long-term health. The problem for the industry is that the ...

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