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Innoliteracy by Steinar Valade-Amland

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PART 3

Scoping, Framing, and Reframing – The Best Possible Solution to the Rightest Possible Problem

According to the author of two books dedicated to the art and power of framing, in an organizational context, framing represents “the means by which leaders and students of leadership, learn to manage meaning.”1

Professor Robert M. Entman of George Washington University2 in his research refers to framing as “scattered conceptualization” – to choose some factors over others with the purpose of supporting an idea or favor one assessment to another – or simply to strengthen a message.

There is a quote, attributed to Albert Einstein:

If I had an hour to solve a problem and my life depended on the solution, I would spend the first fifty-five minutes ...

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