O'Reilly logo

Innoliteracy by Steinar Valade-Amland

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

PART 4

Innoliteracy – Close-Up

To start with, and before we embark on a detailed close-up of the model, I may need to present the reader to a “disclaimer.” In many projects where the task at hand is to develop “another” product or service within an already overcrowded category, a product which the consumer may decide to pick off the shelf or let it be, following what I in an article in 2002 labeled “soap dish design,” a term adopted by at least two national newspapers in a number of following articles, a process like the one described might appear as overkill, unless, of course, you want to challenge whether or not to actually develop such “another” one. I guess that the precondition for meaningfully using the INNOLITERACY model as a guide, the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required