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Innoliteracy by Steinar Valade-Amland

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PART 5

Risk: To Seek, Manage, Minimize, or Avoid Risks

There is a Norwegian animation movie from the 1970s, called “The Pinchcliff Grand Prix,” boasting as one of its main characters the eternal pessimist, Ludvig. He has a standard response to virtually all situations he encounters: “Det er farli’, det . . .” – which translates directly into “That must be dangerous, I’d say . . . .” Lots of people are Ludvigs, rarely contributing to improvements or change, and most certainly not to anything resembling breakthrough innovation. Innovation, in itself, is not necessarily risky business, but one has to be open to enter into unknown territory if innovative solutions are one’s objective.

We all run risks every single day – all day – even while at sleep ...

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