Book description
Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.
Table of contents
- Copyright
- Acknowledgments
- About the Editor
- About the Authors
- Preface
-
Principles of Global Leadership in The Enduring Technology Company
-
The Polymath CEO: Enlightened Leadership for the Enduring Technology Company
- The Global Picture from a Lofty Perch
- What’s at Stake
- Restructuring Financial Incentives
- IP and Business Strategy Must Be Congruent
- Disintermediation of RD&E
- Varied Paths of Innovation
- Open Innovation and Disruptive Technologies
- Merger Mania vs. Tech Transfer
- Wide IP Vision as an Antidote to Trolls
- Sustainability Requires Constant Change
-
The Polymath CEO: Enlightened Leadership for the Enduring Technology Company
-
Intellectual Property Management
- The IP Toolkit: Maximizing Business Value from Intellectual Property
-
Harvesting New Intellectual Assets: The Role of Business Method Patents and Trade Secrets in Strategic IP Management
- The Fusion of Marketing, Technology, and IP in Integrated IP Management
- State Street Bank Leads to an Explosion of Financial and E-Commerce Patents
- The Debate over Patenting Business Methods and Nontechnical Subject Matter
- Jeffersonian Liberal Encouragement of Innovation
- The Doomsday Scenario if Nontechnology Patents Are Not Reined In
- Litigation of Business Methods
- Using Business Method Patents to Protect Core Market Interests beyond Finance and E-Commerce
- Dovetail Business Method Patents and Trade Secrets
- The Role and Value of Trade Secrets in Conjunction with Patents
- Exemplary Trade-Secret Cases
- Business, Technical, and IP Partnering to Pollinate the Seeds and Harvest the Fruit
- Capturing All of the Innovation for Added Shareholder Value
- Giants Can Be Nimble: The SBC Story
- Innovation Asset Portfolio: The Intellectual Property Muse Gets an MBA
- Innovation
-
Partnered Technology and Business Development
-
Open for Business : The Air Products and Chemicals Story
- Background on Open Innovation at Air Products and Chemicals, Inc.
- Process for Needs Identification
- Partnering Strategies
- University R&D Alliances
- Global R&D Insourcing
- External Providers
- Partnering with the Government
- Licensing-In
- Joint Development
- Measuring External R&D Programs
- Recognizing External Technologists or Partners
-
Determining Fair Royalty Rates for University-Developed Technology Exclusive License Option
- Profitability of Air Products (APD) and Companies in Our Chemicals Market Segment
- University and Corporate Costs of Product R&D and Commercialization
- Approach 1: Royalty Rate as Function of Sales for Early-Stage Technology
- Approach 2: Royalty Rates Based on Earnings for Early-Stage Technology
- Conclusion
- Growth Strategies Using Intellectual Assets and Strategic Alliances
-
Innovation and the Biopharmaceutical Industry—Crisis or Crossroads?
- Introduction
- Current Woes of the Pharmaceutical Industry
- Origins of the Industry Reveal Some Insights into the Broken Pipeline Problem
- Winds of Change: New Technologies, New Innovators, and a New Product Class
- Elements of a “Perfect Storm”
- Do Recent Trends Predict Successful Stenting of the Pipeline?
- The Future: Personalized Medicine, Integrated Innovation, and Global Health
- Conclusions
- Building Companies on Not-So-Fertile Soil
-
Open for Business : The Air Products and Chemicals Story
Product information
- Title: Innovate or Perish: Managing the Enduring Technology Company in the Global Market
- Author(s):
- Release date: December 2006
- Publisher(s): Wiley
- ISBN: 9780471779308
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