8. How to Innovate from Scratch
If you ask almost anyone, and I really do mean almost anyone, whether they have a great product idea, you will almost universally receive a resounding “yes.” As a species, we are extremely creative.
But actually delivering a market creating innovation from that idea can be extremely challenging. In this chapter, we will discuss innovating from scratch assuming that there is no preexisting invention or innovation. We will apply the concepts of the innovation checklist to innovating from scratch.
Innovation Is Not Invention
As we discussed in Chapter 1, invention and innovation must be viewed from different perspectives. Something does not need to have a transformative value in order to be an invention. The same ...