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Innovate the Future: A Radical New Approach to IT Innovation by David Croslin

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Index

A

Apple, 205

disruptive innovation by, 18–19, 72, 247

incremental innovation by, 20, 22

targeted innovation by, 25

Arch Deluxe, 23

ARPC (average revenue per customer), 82, 83

Assumptions, killing, 125–129, 141–142

Availability, importance of, 152

B

Big Bang Cycle of IT, 161–163

Bird Diaper, 27

Brand loyalty, 264

convenience and, 265–266

Business invention, 12–13

Business life cycles

analyzing, 187–188

external, 70

importance of, 70

interaction among, 98–100

internal, 69

Business plan, 244

Buying preferences, 74

C

Cellular telephone market

innovation in, 19, 20

smartphones in, 34

Coca-Cola, 230

destructive invention by, 23

Commoditization of product, 71, 77–78

figurative, 143, 170–171, 184, 197–198

and innovation life cycle, 106–108,

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