This Element is an excerpt from The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World (ISBN: 9780132339513) by Satish Nambisan and Mohanbir Sawhney. Available in print and digital formats.
Crowdsourcing, innovation networks, and beyond: breakthrough techniques for driving profitable innovation from your connections with customers, partners, suppliers, and the world.
In their search for innovation, companies are realizing the importance of reaching out to customers, partners, suppliers, and other external entities that constitute the Global Brain--the vast creative potential that lies beyond the firm’s boundaries. However, most executives feel that they don’t know how to reach the Promised Land...
- Title: Innovating in a Connected World: Harnessing the Vast Creative Potential Outside Your Company
- Release date: February 2010
- Publisher(s): Pearson
- ISBN: 9780131375185
You might also like
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s …
Design a Better Business
This book stitches together a complete design journey from beginning to end in a way that …
Digital technology opens up extraordinary fields for applications that will deeply change the nature of jobs …
Calculating Success: How the New Workplace Analytics Will Revitalize Your Organization
Create an Organization That Runs on More than Intuition and Guesswork results they need to achieve …