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Innovation and Agility in the Digital Age
book

Innovation and Agility in the Digital Age

by Soufyane Frimousse
May 2019
Intermediate to advanced content levelIntermediate to advanced
178 pages
4h 54m
English
Wiley-ISTE
Content preview from Innovation and Agility in the Digital Age

3 The Mediterranean: Marrying the Future without Divorcing the Past

Partnerships between the northern and southern shores of the Mediterranean used to envisage a large free-trade zone. However, we must accept disillusionment in this project. Dictatorial regimes and religious-political groups of a fundamentalist and obscurantist nature both constitute threats to the relationship between the two shores. From an economic and managerial point of view, firms often appear at the top of the list of examples not to follow. In management handbooks full of canonical practices and principles, Mediterranean methods are rejected. The cultures of the southern Mediterranean are understood through an optic of archaism, folklorization or even inferiority. These descriptions produce the image of a Mediterranean condemned to marginalization. Caricatures, common assumptions, stereotypes… Such is the information conveyed by most media when discussing cultural relationships between the northern and southern shores of the Mediterranean.

Behind this slippage or semantic prudence, it is relations between Islam and the West which are being stigmatized. Aggravated by the events of September 11, 2001 in the United States, this phenomenon of radicalization of the discourse inevitably leads to conflicts and clashes. Violence is fueled by binary thinking opposing good and evil! These visions are reductive. So, how do we understand the Mediterranean? How to contest this false evidence?

We think that the Mediterranean ...

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Publisher Resources

ISBN: 9781786304049Purchase book