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Innovation and Creativity in SMEs
book

Innovation and Creativity in SMEs

by Claudine Gay, Berangere L. Szostak
September 2019
Intermediate to advanced content levelIntermediate to advanced
230 pages
6h 24m
English
Wiley-ISTE
Content preview from Innovation and Creativity in SMEs

Foreword by Wim VanhaverbekeDeveloping the Innovation Potential of SMEs through Collaborations Involving Proximity and Trust

Innovations are generally considered to be technological innovations, which have their roots in research in universities and research laboratories. They find their way into the market through large companies or start-ups financed by angel investors and venture capitalists. Most publications on innovation management provide this simplified picture and, as a result, small- and medium-sized enterprises (SMEs), which represent the majority of European firms, are rarely mentioned as a major source of innovation. This book by Claudine Gay, professor at the Université Lumière Lyon 2, and Bérangère L. Szostak, a university professor at the Université de Lorraine, takes the reader on an interesting journey to explain why SMEs can excel in innovation and surprise customers, competitors and value chain partners.

Academics and policy makers have paid little attention to the innovative potential of SMEs. It is only recently that SMEs have been recognized for their high innovation potential and the European Commission is currently implementing specific innovation policies for SMEs. There are several reasons why SMEs have not been in the spotlight for very long: for example, most SMEs work in B2B markets, which are usually hidden from most of us. However, SMEs do not only focus on product innovations: they also gain a competitive advantage by intelligently applying ...

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Publisher Resources

ISBN: 9781786303172Purchase book