Executives in all industries prize innovation as a key ingredient in market relevance, brand awareness, and bottom-line growth. Too often, though, innovation is relegated to traditional cradles of creativity like R & D and marketing. Now this important new book shows how innovation can be a boon not just to a company's product line, but to every facet of its business.
"Doing innovation" company-wide requires not only an attitude of innovation from every individual, but a corporate commitment to a new organizational model, in which every department is expected to innovate. Empowering companies toward that end, the author discusses:
idea generation, creating new models, and breaking rules
the roles of individuals, groups, and corporate culture in innovation
assessing the organization's infrastructure and resources
overcoming resistance and identifying what makes innovations fail
and every other component of creating economic value through innovation.