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Innovation Capital

The Capacity to Win Resources to Innovate

This book is about a critical but underappreciated ingredient for successful innovation: how innovators win support to turn their ideas into reality. Although this ability may sound simple, for the innovators we studied, it was a subtle, multifaceted art at the very heart of their success.

The book is about innovation, but it’s not about getting new ideas. Despite the importance of good ideas, innovators need something more than just a good idea to succeed. Nor is the book about innovation processes, such as customer engagement, design thinking, and lean startup. Despite the potential of these processes to ensure customer value, innovators still need resources to succeed. Nor do we ...

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