3
Who You Know
(and Who to Focus On)
Who is more important to you when you are trying to win resources and support for your ideas: people who know you well, or people who hardly know you at all? Most of us would be tempted to say that the people who know us well are the most important providers of resources to pursue an innovative idea. But there are several problems with this intuition. First, the network of people who know and trust you has severe limits. Have you heard of the Dunbar number? Not many people have a number named after them, but Robin Dunbar, director of the Institute of Cognitive and Evolutionary Anthropology at Oxford University, lays claim to the Dunbar Number. He argues that because of the way our brains have developed over ...
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