4
What You Are Known For
(and Ways to Become Known)
How can you build a reputation that helps you win support for your ideas? Although we all assume we understand the idea of reputation, did you know there are actually three dimensions, or levels, of reputation? The first level is simply general reputation, or being known, which represents the level of awareness that someone (or something like an organization or product) has developed within a community. For example, consider whether you are known in your organization or community. Even just being known has benefits, many of which we don’t fully appreciate.
For example, just being known can lead to a mere-exposure effect: the psychological phenomenon wherein people develop a preference for something ...
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