Skip to Main Content
Innovation Capital
book

Innovation Capital

by Jeff Dyer, Nathan Furr, Curtis Lefrandt
May 2019
Beginner to intermediate content levelBeginner to intermediate
272 pages
6h 3m
English
Harvard Business Review Press
Audiobook available
Content preview from Innovation Capital

6

Idea Impression Amplifiers

Materializing, Comparing, Committing, and FOMO

Have you ever had an entrepreneur tell you about, or even ask you to invest in, his or her innovative startup? Or perhaps a colleague has asked you to support an internal initiative for a new product or service? If not, we recommend that you find an opportunity to hear a pitch from a person or two and see if you are persuaded. As you listen to the pitch, ask yourself, did they convince you? Did they do anything that was persuasive? You might recognize that they used one or more of the impression amplifiers described in chapter 5. For example, did they tell a compelling story that made an emotional connection? Did they have endorsements from credible parties or refer to ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The CEO Test

The CEO Test

Adam Bryant, Kevin Sharer

Publisher Resources

ISBN: 9781633696532