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The Virtuous Cycle of Innovation Leadership
Whatever your view of Elon Musk, one thing he did when he helped launch Tesla was articulate a lofty vision for the company. “Our goal [is] . . . to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible,” he wrote. “In order to get to that end goal, big leaps in technology are required.”1 Musk then laid out his “master plan”—a strategy for launching desirable electric vehicles at the high end of the market followed by affordable electric vehicles for the mainstream market.
Sterling Anderson, former head of Tesla Model X and Tesla Autopilot and cofounder of Aurora Innovation (a startup that is successfully providing a full-stack ...