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Innovation Capital as a Source of Organizational Competitive Advantage

In chapter 1, we discussed Amazon’s battle with Walmart for dominance in retailing and observed that it’s not a fair fight. While Walmart has to deliver consistent quarterly profits to shareholders or the company’s stock price gets punished, Amazon has gotten away with delivering limited profit for two decades and then somehow has permission from stakeholders to pursue wild ideas like using drones to deliver products and suspending warehouses in the air with airships. Over this period, Amazon has launched dozens of businesses, including Amazon Prime, Amazon Fresh, Amazon Auctions, Amazon Video, Amazon Music, Amazon Publishing, Amazon Web Services, and devices like the Kindle, ...

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