October 2014
Intermediate to advanced
416 pages
12h 29m
English
book
Innovation, Entrepreneurship, and the Economy in the US, China, and India
by Rajiv Shah, Zhijie Gao, Harini Mittal
Content preview from Innovation, Entrepreneurship, and the Economy in the US, China, and India
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Chapter 9
Opportunity Areas for Innovation
Abstract
While innovation is most prevalent in the United States in recent years, in the sectors discussed in the previous chapter, innovation in China and India may be driven more by local factors and conditions relevant to those economies and societies. This thinking has recently spawned the notions of “innovation at the bottom of the pyramid,” as well as “reverse innovation.” The latter concept talks to innovating in developing and emerging markets to meet their cost and price points, and then, for comparison, we also discuss the areas that have a need for innovation in the United States. We deliberate on these issues in this chapter.
Keywords
Emerging industries
Energy problem
Environment pollution ...