Innovation in a Reinvented World: 10 Essential Elements to Succeed in the New World of Business

Book description

A step-by-step guide to the 10 essential and practical skills a business needs to innovate and thrive in uncertain times

The reinvented world of business will profoundly impact America's leaders and workers in the decade ahead. Companies capable of transforming their organizations during this period of "Great Disruption" will thrive in the reinvented world however, the reverse holds true as well.

Innovation in a Reinvented World reveals how transformation occurs when business leaders and their organizations apply these 10 Essential Elements, providing both a road map and definitive blueprint for companies of any size looking to bridge the old world with the new world of business.

  • Discusses the "new courage" required for innovating in a reinvented world

  • Looks at 10 Essential Elements winning companies count on today

Innovation in a Reinvented World helps executives and leadership teams navigate and manage their organizations' inflection points in designing, building, and sustaining innovation—even through the post-recession playing field.

"The ebook version does not provide access to the companion files".

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright
  4. Contents
  5. Preface
    1. Connecting the Dots
    2. Who This Book Is for
    3. How to Use This Book
    4. This Book's Setup
  6. Acknowledgments
  7. INTRODUCTION: Great Recession, Great Disruptions
    1. Disruptions Are All around Us
    2. Where Are the Seismic Struggles?
    3. What Happened?
    4. Connecting the Dots: The 10 Essential Elements
  8. CHAPTER 1: The Old World of Business versus the New World of Business in Four Major Industries
    1. Industry Snapshot: Retail—Circuit City Stores, Inc.
    2. Industry Snapshot: Technology and Telecommunications—Motorola, Inc.
    3. Industry Snapshot: Transportation—Airlines, Rails, and Automobiles
    4. Industry Snapshot: Journalism, News Media, and Publishing
    5. Facing the Facts: The Old Rules No Longer Work
    6. New Rules for a Reinvented World
    7. The Takeaway
    1. CHAPTER 2: Element #1: Vision and Values
      1. EMC: Mark S. Lewis, Chief Strategy Officer
      2. Zuvo Water: Andy Butler, CEO
      3. Anita Borg Institute for Women and Technology: Dr. Telle Whitney, President and CEO, and Jerri Barrett, VP of Marketing
      4. Fresh Lifelines for Youth: Christa Gannon, Founder and Executive Director, and Skye DeLano, Director of Development
      5. The Takeaway
    2. CHAPTER 3: Element #2: Entrepreneurship
      1. EMC: Steve Todd, Distinguished Engineer, Author, Intrapreneur
      2. Synopsys: Rich Goldman, VP Corporate Marketing and Strategic Alliances, CEO Synopsys Armenia
      3. The Bridge Group: Reiko Emmi-Sota, Cultural Ambassador
      4. EMC: Barbara Robidoux, VP Corporate Marketing
      5. The Takeaway
    3. CHAPTER 4: Element #3: Navigation
      1. EMC: John T. (Jack) Mollen, EVP Human Resources
      2. EMC: Gwen Weld, VP of Global People and Infrastructure
      3. Zuvo Water: Ray Brown, VP Marketing
      4. MicroEnterprise Journal : Dawn R. Rivers, Publisher, Journalist
      5. The Takeaway
    4. CHAPTER 5: Element #4: Responsible Risktaking
      1. EMC: Kathrin R. Winkler, VP of Corporate Sustainability
      2. M-Cubed Global: Exley Mixon, CEO
      3. Zuvo Water: Elizabeth Flammini, Chief Evangelist, Director of Marketing
      4. The Takeaway
    5. CHAPTER 6: Element #5: Disruption and Discontinuity
      1. West Valley College: Dr. Lori Gaskin, President
      2. EMC: Patricia Florissi, Ph.D., Chief Technology Officer, Americas
      3. EMC: Linda Connly, VP and GM, SMB Division & Inside Sales, Americas
      4. The Takeaway
    6. CHAPTER 7: Element #6: Experimental and Exploration
      1. EMC: Bill Cook, President, Data Computing Division
      2. Space Portal: Robert Bruce Pittman, Director of Flight Projects and Chief Systems Engineer, NASA Research Park
      3. Zuvo Water: Brian Godfrey, Lab Manager, Research and Development Engineer
      4. The Takeaway
    7. CHAPTER 8: Element #7: Innovation and Invention
      1. EMC: Jeffrey M. Nick, Senior VP and Chief Technology Officer
      2. Latinas in Computing: Patricia Lopez, Ph.D., Technologist and Inventor
      3. The Takeaway
    8. CHAPTER 9: Element #8: Transition and Training
      1. SAP: Phyllis Stewart Pires, VP of Human Resources, Global Diversity Leader, Gender Diversity Expert
      2. New World Transitions: Gayle Uchida, Consultant
      3. Zuvo Water: Phil Houdek, VP Engineering and Operations, Quality Office
      4. Zuvo Water: Joseph Taylor, Regional Sales Manager, Betty Kinney, Regional Sales Manager
      5. The Takeaway
    9. CHAPTER 10: Element #9: Networking and Collaboration
      1. EMC: Sheryl Chamberlain, Senior Director, Central Partner Engineering, EMC Solutions Group
      2. Synopsys: Karen Bartleson, Senior Director, Community Marketing
      3. F Gordon Group: Francine Gordon, Ph.D., CEO
      4. The Takeaway
    10. CHAPTER 11: Element #10: Execution
      1. Zuvo Water: Margaret Diesel, VP Finance
      2. EMC: Heather Healy, VP and Business Unit CIO
      3. Tara Collison, Ph.D., Senior Manager, Corporate Affairs
      4. EMC: Chris Claudatos, Senior Director, EMC CTO Office Research & Development, and Shawn Douglass, Senior Director, Advanced Technology Ventures
      5. Zuvo Water: Esterina Gentilcore, Social Responsibility Manager
      6. The Takeaway
    1. CHAPTER 12: Navigating Your Way
      1. Different Approaches to Reinvention
      2. The Takeaway
    2. CHAPTER 13: The Reinventing Organization
      1. Is Your Organization Reinvention Ready?
      2. The Takeaway
    3. CHAPTER 14: The Reinventing Leader
      1. Are You a Reinvention-Ready Leader?
      2. Transitions, Disruptions, and Innovation
      3. The Takeaway
    4. CHAPTER 15: The Reinventing Career Professional
      1. Are You a Reinvention-Ready Career Professional?
      2. Managing Your Personal Inflection Curve
      3. The Takeaway
      4. Conclusion
  11. About the Author
    1. About the Companion Websites
  12. Index

Product information

  • Title: Innovation in a Reinvented World: 10 Essential Elements to Succeed in the New World of Business
  • Author(s): Dee McCrorey
  • Release date: September 2011
  • Publisher(s): Wiley
  • ISBN: 9781118027356