9Supporting modeling and optimization of business processes and consumer behavior by analyzing multi-source data using artificial intelligence methods
Paweł Rymarczyk, Tomasz Cieplak, Przemysław Adamkiewicz, Sylwia Skrzypek-Ahmed, Stanisław Skowron
Introduction
The ongoing changes in the ways that society perceives values make the market a place not only for concluding commercial transactions but also for establishing dialogue, exchanging experiences, and satisfying needs. Previous traditional customer relationship management strategies have focused on cost reduction and more effective management. Currently, customers are a source of information and revenues for a company, which is why it is important to constantly ...
Get Innovation in the Digital Economy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
