16Innovation in neuromarketing and social media marketing
Agnieszka Bojanowska, Monika Kulisz
Introduction
The 21st century has imposed new marketing activities on all businesses. A solution to such a scenario is neuromarketing (NM) (Brzustewicz, 2014, pp. 2–15). The interest in the topic of “Neuromarketing” (NM) has grown exponentially in recent years and the myriad of different definitions indicates the need for a deep theoretical discussion. The potential of this new discipline has drawn the world’s attention, which can be verified through a query on Google Trends (Oliveira & Giraldi, 2017). Google is the world’s leading search engine and accounts for about 90% of searches. It serves as a fairly reasonable ...
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