CHAPTER 11
BUILDING AN INNOVATION LEADERSHIP ENVIRONMENT: THE LOGITECH CASE1
Even though we might soon be a one-billion-dollar company, I still look at Logitech as being a small company, made up of business units, each of them having to survive in this world. Each of them acts or should act like a start-up. In a start-up, the reason to be is only to innovate; so, for us, innovation - and I would even extrapolate for many companies nowadays - is the way to survive.
Daniel Borel, (2002) Cofounder and former Board Chairman
Since Daniel Borel made this comment, Logitech passed the $1 billion mark in sales in fiscal year 2003, and it reached $ 2.1 billion in 2007. It expects to reach the $3 billion mark well before 2010 . . . and still the company ...
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