MANAGING PRODUCT AND TECHNOLOGY PORTFOLIOS FOR SHAREHOLDER VALUE
Tools are no substitute for judgment.
Today’s business environment is characterized by rapid development and commercialization of new technologies and the globalization of markets, products, and competition. This complex environment requires holistic and integrated R&D investments that are linked to corporate business strategy, serve business objectives, and result in an improved competitive position and a superior return on investment (ROI.)
The purpose of Chapter 10 is to discuss guidelines for aggregate planning and resource allocation in the creation and management of balanced ...