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Innovation, Product Development and Commercialization by Dariush Rafinejad

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Copyright ©2007 by Dariush Rafinejad

ISBN 13: 978-1-932159-70-7

ISBN 10: 1-932159-70-3

Printed and bound in the U.S.A. Printed on acid-free paper

10   9   8   7   6   5   4   3   2   1

Library of Congress Cataloging-in-Publication Data

Rafinejad, Dariush, 1943-

Innovation, product development and commercialization : case studies and key practices for market leadership /by Dariush Rafinejad.

p. cm.

Includes index.

ISBN 978-1-932159-70-7 (hardcover : alk. paper)

1. Product management. 2. New products--Marketing. I. Title.

HF5415.15.R32 2007

658.5'03--dc2 2007006360

This publication contains information obtained from authentic and highly regarded sources. Reprinted material is used with permission, and sources are indicated. Reasonable effort has ...

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