September 2019
Intermediate to advanced
576 pages
19h 57m
English
In today's business environment, we are faced with challenges and crises due to competition, unstable economies, and sustainability. “Business as usual” is no longer an option for survival, nor is the idea that “we will build it and they will come.” Innovations will occur, and many newcomers will disrupt how incumbents conduct their business.
There are many forms of disruptive innovation. Not all disruptive innovations are destructive. Each form may require a different strategic approach and the use of different tools. Failing to understand these differences reduces the chances of success.
There are several categories of innovation, as discussed in Chapter 2. Christensen (1997) classified innovation in two categories: