So, are you following Peter and David through their journey at the brewery? Does it sound relatable? That was the idea—to make a point using simple, relatable examples. You’ve now read about all the ingredients that make up innovation soup. In Part 2 of this book, we now turn to a unique tool—leading to ways that you can use it to forward innovation in your organization. We are going to leave Peter and David alone for a little bit and pick their story up again in Part 4.
Based on the research Sanjay has conducted over the years on innovation culture, he decided to use his technical training to try to measure it. With his academic researcher hat on, there is one area in which he has done a lot of work: measurement. In fact, ...
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