CHAPTER 12
Making Innovation Sustainable
WHEN A COMPANY has been taking the kind of systematic approach to innovation that we have described in this book and is beginning to see the benefits, there typically comes a moment when the organization experiences a tipping point.
Sometimes the exact point of transition is only realized in retrospect—a company might even ask itself, “How did that happen?” But at a certain stage, a critical mass of employees wake up to the fact that innovation is not just a corporate initiative, or a onetime project, or an activity for a particular group of people. They begin to recognize it as something that has to permeate the entire organization—something that requires different mind-sets, values, skills, behaviors, ...
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