CHAPTER 9
Pacing and Derisking Innovation Investments
TAKE A LOOK at the portfolio of new growth opportunities you have generated through your innovation efforts, and you are likely to find a diverse set of opportunities with very different time frames and risk profiles. This diversity is not inherently bad—though managers often view it as such. However, to create sustainable value from your innovation efforts, it’s critical for you and your company to understand these differences and to manage both your learning and resource investment accordingly.
In this chapter, we will show you how to distinguish between different kinds of opportunities in terms of time frame and risk profile—initially as they are conceived through your innovation efforts ...
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