CHAPTER 2

New Designs of Innovative Business Projects

For most companies, developing project design for innovation in business is neither a science nor an art, but a routine managerial task. Such generalized approach would not fit into managing all types of business projects. Although most managers can sense when their project designs are not working well, few take meaningful action, partly because they lack a practical framework to guide them. This chapter discusses several ways to identify and define qualitative attributes of a good project and describes qualitative process to carry out the innovative business projects successfully to gain competitive advantage in the marketplace. As companies begin implementing the business projects, operational ...

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