CHAPTER 3

Breakthroughs in Innovative Business Projects

Overview

Breakthrough innovations are not just steady improvements projects in business operations. They can destroy competitors and shake up an entire industry. Upon observing the breakthrough dynamics of some large companies such as Dell, Toyota, and Wal-Mart, some companies have made serious attempts toward developing more sustainable business projects and achieve operational excellence over the competing companies. Corporate success depends on breaking through the clutter of market information, and competitive intervention by conducting meticulously the marketing research facing consumers in the marketplace. As the competition is growing continuously in the global market, the risk on ...

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