CHAPTER 5
Principle 2: Refresh and Communicate Strategy
Planning is an unnatural process; it is much more fun to do something. And the nicest thing about not planning is that failure comes as a complete surprise.
—Sir John Henry-Jones
© Copyright 2010 Bob Paladino and Associates, LLC.
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The CPM Office will often play multiple roles related to Principle 2, Refresh and Communicate Strategy. Most enterprises I studied realize the value of a comprehensive strategic planning process using multiple methods and tools to understand and decipher strategic opportunities, or what some call the game changers.

CPM Core Process Blueprint and Key Process Roles

Careful research of the cases in this book reveals they follow a discernable set of core CPM processes organized within the Five Key Principles. These processes were arrayed in Exhibit 3.1 to provide strategic context and a working framework to assist you in your organization. Note: Principle 2 Refresh and Communicate Strategy consists of four integrated CPM processes. Some case organizations have expanded beyond these core processes.

Strategic Planning Process Example

The CPM office members will play one or more of three key roles in executing the CPM core processes with the fourth, participants. We will focus on the strategic planning process at award-winning Crown Castle International where I functioned as the CPM officer to share ...

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