Innovative Presentations For Dummies

Chapter 16

Winning Proposals and Presentation Handouts

In This Chapter

Looking at great proposals

Sourcing components

Handing out giveaways

“Wow! That’s impressive … let’s do it!” Wouldn’t you like to get that reaction from clients or decision makers in your organization who have experienced your stunning, unique proposal — one that includes compelling, superbly organized information and illustrations that creatively communicates an ideal solution to their needs or problem, packaged unlike anything they have seen before?

Whether you’re initiating a new program or project or trying to close a business deal, many proposals have to be structured to tightly conform to very specific questions and requirements from a Request For Proposal (RFP), where the customer has already decided to buy but must select from whom. When you have flexibility to create your important proposal the way you want, then you need to put the magic wand of innovation to it, right from the start, because you want to make the short list, which gives you the opportunity to orally present your information later, or win the deal right away. That especially applies to unsolicited proposals, where you as a seller are ...