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Innovative Pricing Strategies to Increase Profits by Daniel Marburger

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List of Cases/Firms/Products

Chapter 2

1. Netflix Qwikster

Chapter 3

1. National Association for Convenience Stores

2. Toyota Prius

Chapter 5

1. University of Alabama athletic department

2. Johns Hopkins University

3. Airline Deregulation Act

4. Priceline and Hotwire

5. American Airlines and Delta Airlines

6. Marriott Corporation

Chapter 6

1. Disney World

2. Quicken

3. DirecTV

4. McDonald’s Corporation

5. IBM versus United States

6. United States versus Paramount Pictures, Inc.

7. United States versus Loew’s, Inc.

8. Apple iPhone

9. Dell Computers

10. Gillette Fusion Power

11. Walmart Corporation

12. Costco and Sam’s Club

13. Microsoft Windows Live One Care

14. Universal Studios Portofino Bay Hotel

Chapter 7

1. Groupon

Chapter 8

1. Amazon

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