9

Putting the Innovator’s DNA into Practice

Processes

“We don’t care if you give us a toothbrush, a tractor, a space shuttle, a chair; we want to figure out how to innovate by applying our process.”

—David Kelley, founder, IDEO

OUR RESEARCH ON THE WORLD’S most innovative companies reveals that the DNA of innovative organizations mirrors the DNA of innovative individuals. Just as inventive people systematically engage in questioning, observing, networking, and experimenting to trigger new ideas, innovative organizations develop processes that encourage these same skills in employees. They also rely on systematic processes to find people with strong discovery skills who thrive in environments that embrace their use of those skills. As described ...

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