Innovator's Playbook

Index

• Agile Development xx, xxviii–xxix, xxxiii, 30–31
  • — weaknesses xxix
• Anderson, Matt 168, 170

• Barez-Brown, Chris 92–93, 104–105
• Better by Design program (New Zealand) 107, 126, 127–128
• Blank, Steve 30–31, 160, 161, 162
• brain, the 21
  • — brainwaves 92–93
  • — creativity and 92–93, 100, 103–104
  • — creativity blocker 100, 103–104
  • — priming 100
• briefs, creative see creative briefs
• Brylcreem 42
• Buffer’s landing page experiment 175–176
• business model experimentation see experimentation, business model
• Business Model Canvas xxvi–xxvii, xxviii, xxix–xxx, 160, 162–164; see also Business Model Canvas modified; experimentation, business model
  • — benefits xxvii, 162
  • — elements of 162–164
  • — modified 164–168
  • — solution 166
  • — vs Lean Canvas 163–164
• Business Model Canvas modified 164–168; see also Business Model Canvas; experimentation, business model
  • — channels 166
  • — cost structure 167
  • — customer relationships 166
  • — key activities 167
  • — key partnerships 167
  • — key resources 167
  • — Nespresso example 165
  • — revenue streams 67
  • — solution 166
  • — target customer and insight 165–166
  • — updating 185
  • — value proposition 165, 166
• Business Model Design
  • — experiment brief 171–172
  • — experiment examples 174–182
  • — Step 1 Create Business Model Canvas 169
  • — Step 2 Identify risks 169–171
  • — Step 3 Design experiments 171–172
  • — Step 4 Prototype and test 173
  • — Step 5 Capture leanings 183–184
  • — steps in 169–185
  • — testing, guidelines for 173
  • — tips 169, 174, 182
  • — updating 185
• Business Model Generation xxvi–xxvii, ...