Gaining a Foothold
Key Topics Covered in This Chapter
“ONE SCIENTIST HAD been running around evangelizing the technology for two or three years. He hadn’t been able to build a case that got it recognized and funded. What we had here was a corporate research fellow, one of the smartest guys in the world, but he couldn’t get the attention to tilt this thing up.”1
That’s how an IBM business development manager described the problem faced by one of his company’s ...