The Portfolio Approach
Key Topics Covered in This Chapter
GOOD COMPANIES HAVE more ideas than they have resources to develop and exploit them. The concept of the idea funnel in chapter 5 was used to describe a process through which many ideas were winnowed down to the few on which the company will place its bets. That discussion did not, however, consider how innovative ideas can be handled in the context of company strategy and the risk-reward characteristics of individual projects and of those projects as a group.
Company strategy describes how an enterprise aims to differentiate ...