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Working Through Creative Groups

The Power of Numbers

Key Topics Covered in This Chapter

  • Characteristics of creative groups
  • Handling conflict in groups
  • The effect of time pressure on creativity

WHILE CREATIVITY IS sometimes an individual act, many innovations are products of creative groups. The transistor developed by scientists at Bell Labs is just one example. Groups can often achieve greater creative output than individuals working alone because they bring a greater sum of competencies, insights, and energy to the effort.

Characteristics of Creative Groups

In order to reap greater output, groups must have the right composition of thinking styles and technical skills. The “right” composition, in most cases, means a diversity of thinking ...

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