14

Leaders Can Make a Difference

It’s in Their Hands

Key Topics Covered in This Chapter

  • Fixing the culture so that it nurtures creativity and innovation
  • The importance of communicating strategic boundaries
  • Seeking innovation in unusual functions
  • Leader behaviors that support innovation: being active in the process; being open but skeptical; putting the right people in charge
  • Improving the idea-to-commercialization process
  • Overlooked areas of innovation

JUST ABOUT EVERY THING that gets done in a sizable company with respect to innovation is accomplished by rank-and-file employees: marketing and sales people who see new opportunities; technical professionals and engineers who formulate novel solutions; middle managers who facilitate idea sharing ...

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