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Inside Creative Minds: Workflows, Habits And Strategies by Smashing Magazine

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How I Work: IDEO’s Duane Bray On Creating Great Digital Experiences

By Jacob Cook

Welcome to another interview in the series called “How I Work.” Today we’ll talk to Duane Bray from IDEO1, a firm that is consistently listed as one of the world’s most innovative companies due to its uncanny ability to constantly come up with great ideas for its clients. Duane Bray is a partner at IDEO and heads up the firm’s digital business from its New York City office.

Duane Bray at IDEO's New York City officeDuane Bray at IDEO’s New York City office.

Like all IDEOers you meet, Duane Bray is unfailingly nice, with a soft, well-spoken voice. He reminds you of the kid in the back of algebra class doodling ...

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