My thanks go to everyone for the time and affection with which they supported me, among whom are good friends whose contributions helped to shape the project for this book.

My thanks go also to Amalia Seoane, my dear friend and colleague at Carrera y Carrera for her time and dedication in the past. To Beatriz Nicolás, I owe the energy I needed when starting out, and the encouragement to write this book. And I must mention the importance of the good advice I received from Maite Ballester, now CEO of 3i and onetime partner in the Carrera y Carrera project.

Gratitude also to Anna Zegna, president of the Zegna Foundation, and Maureen Case, president of La Mer. I met both of them through Oceana and I am bound to them by both ...

Get Inside Luxury now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.