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Inside Luxury by María Eugenia Girón

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“No man ever steps in the same river twice, for it’s not the same river and he’s not the same man”.

Heráclito

If the twentieth century was America’s century, the twenty-first belongs to Asia. This is true in many fields, and that includes luxury brands (they now represent the biggest market for them). And while the names of Gucci and Louis Vuitton are capable of producing sighs everywhere, this is much more noticeable in Asia, where these brands are real icons of modern life. The middle and upper classes are in a rush to buy the products offered by the most important designers and brands, because the new social protocols, identity and self-esteem, are determined by visible brands worn on the person.

Even so, ...

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