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Inside Luxury by María Eugenia Girón

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“The man with a new idea is a crank until the idea succeeds”.

Mark Twain

The period spanning the final decade of the twentieth century and the beginning of the twenty-first (up to 2008) was an important one for the luxury industry. The growth enjoyed by the sector was particularly outstanding in the case of two products which led that expansion: watches and shoes. These two items take us from the enhancement of the wrist, to the beautification of the feet.

Paradoxically, the higher range of Swiss watches managed to survive a tough crisis thanks to the birth of its little brother, Swatch, which initiated the recovery of the Swiss watch industry, reinventing it and relaunching ...

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