Ecoluxury

“Each generation doubtless feels called upon to reform the world. Mine knows that it will not reform it, but its task is perhaps even greater. It consists in preventing the world from destroying itself”.

Albert Camus (Nobel Prize for Literature 1958).

Every type of material, from wood and steel to aluminium and carbon fibre, carries with it an environmental story which today's consumer wants to know. This is what we mean by traceability. Consumers of luxury goods have discovered that sometimes hidden behind the beauty of some objects lies a history of spills, pollutions and devastated countryside, of poisoned waters and health hazards for workers. While in the past it was enough for a product to satisfy all questions related ...

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