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Inside Luxury by María Eugenia Girón

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In this book we have taken a trip though the pathways and shortcuts of the luxury market. The journey has taken us past different products and through very different markets, starting with the work of craftsmen in Europe, in the environment of family businesses who over centuries developed and created, with care and artistry, beautiful and lasting products for the European aristocracy and upper classes, plus a handful of American customers. We have analysed the enormous development of this industry and the start of these groups being quoted on stock markets and as venture capital investments, in the nineteen-eighties after the brands had become established and took advantage of the goldmine that took the form of the Japanese ...

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