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A Starting Point
Iconic Products and Opinion Leaders
1. What is the relationship between legendary brands, iconic products and trend setters?
2. Is a legendary brand the result of chance, or can it be built by creating the right conditions?
3. How is this concerned with brand positioning?
1. Entry Barriers
2. The Fascinating World of Diamonds
3. An Industry in the Process of Evolution
Art and luxury
1. From Brands to Art
2. Art and Architecture
3. From Art to Brands
The Importance of Japan in the Luxury Industry
1. What are the elements which make Japan such a fertile ground for the luxury industry? ...