I first met María Eugenia Girón when, having just received her MBA from Harvard Business School, she joined Loewe and worked with me on re-launching the brand. At that time the company was in a very difficult position due to a number of decisions taken by its previous management, leaving it on the brink of disaster.

From the outset we both agreed that the only solution would be to plan a strategy which would highlight the genius of the brand, focusing on its central concept and the features which distinguished it from the competition, the reasons why its customers saw it as unique. María Eugenia brought her talent, her training and her dedication to the project, and was soon one of the key people on whom we could depend ...

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