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Inside Luxury by María Eugenia Girón

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The luxury industry is a fascinating industry. All who come near it are seduced and captivated by it. Practically all of us, from investors to executives, succumb to the endless quest for beauty and innovation which define it. We become addicted to the discovery that other people need as much as we do that which is not necessary. We find ourselves drawn to the rich, complex and unusual personalities of those who choose this industry and join our ranks. We are all emotional witnesses, even participants, in the ongoing process of creation on which our success is based. We experience the pleasure of being close to that which is beautiful, we feel we take on some of its qualities, in the way that those who give flowers ...

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