The Garage Sale Sign Makeover
I drove out the other day with my camera (I used a car—the camera was an add-on) and took about a half-dozen pictures of garage sale signs. The worst offender in the typographics/sales arena is featured in Figure 20.1. You'll notice I've added some numbered callouts to the sign; I'll explain them after you take a look at the figure.
Figure 20.1. You can't sell something if your audience can't read your sign! There are two signs on this post; the one directly behind the one you can see here faces the opposite direction.
Here are some important guidelines for making any kind of informational sign or posting. Their numbers ...
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