Inside the Mind of the Shopper: The Science of Retailing, Second Edition

11. Conclusion Game-Changing Retail: A Manifesto

In the seven years since we published the first edition of this book, retailers around the world have practiced and proven the scientific retailing principles summarized below. Here is a distillation of critical action points that will lead to double-digit sales and profit increases. Some retailers have achieved as much as five times more sales over the past many years by deploying these principles.

The single greatest update to the first edition of this book is our analysis of the relative strengths and weaknesses of both bricks-and-mortar retailers and online retailing. Both modes have inherent strengths, but 100 years of successful bricks retailing with little change in the rules of competition ...